The bad. The bad. The ugly.
The existing design had been created by two different contractors, working independently across two different graphics applications. My expertise at consolidating the strengths of each effort resulted in a new and uniformed path forward.
The current state of the product was a static design that did not emulate modern web applications. There was no development in place of flexible layouts. This had to change.
The visual design of the product was dated. It lacked much of designs' best-practices that users had come to expect as seen on other robust web products.
"With it's brand new look and feel, it's so easy to use. I love how the panels are somewhat transparent and appear to fade away, allowing me to focus on my scene and content creation!" – Site Manager
As the first design hire within the tech headquarters of this start-up, I was tasked with owning the end-to-end product design for our AR publishing platform. This case study features my journey through a complete re-design of our consumer and enterprise SAAS platforms. During which, I created and implemented a new Design System, refreshed the look and feel and improved the overall user experience of the core of our product.
ClientDaqriServicesResearch, Ideation, Prototyping, Visual & Interaction DesignYearYearLinkwww.linkedin.com